The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Cheetos Museum
Agency: Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client: Cheetos Category: Social Engagement / User-Generated Content
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Social Engagement / User-Generated Content
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Social Engagement / User-Generated Content
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Social Engagement / User-Generated Content
#BallersIntroContest
Agency: 360i / New York
Client: HBO Category: Social Engagement / User-Generated Content
Premmie Proud
Agency: BWM Dentsu / Sydney
Client: BabyLove Category: Social Engagement / User-Generated Content
Snap King
Agency: DAVID / Buenos Aires
Client: Burger King® Category: Social Engagement / User-Generated Content
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Social Engagement / User-Generated Content
The Unbreakable Preview
Agency: Ogilvy / Paris
Client: Netflix France Category: Social Engagement / User-Generated Content
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Social Engagement / User-Generated Content
Award:
2017 Social Media Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Caviar / Los Angeles + Company 3 LA / Los Angeles
Client:
Cheetos
Title:
Cheetos Museum
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17017G
Award:
2017 Social Media Silver Pencil
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17018S
Award:
2017 Social Media Silver Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17019S
Award:
2017 Social Media Bronze Pencil
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17020B
Award:
2017 Social Media Merit Award
Agency:
360i / New York
Client:
HBO
Title:
#BallersIntroContest
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17064M
Award:
2017 Social Media Merit Award
Agency:
BWM Dentsu / Sydney
Client:
BabyLove
Title:
Premmie Proud
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17065M
Award:
2017 Social Media Merit Award
Agency:
DAVID / Buenos Aires
Client:
Burger King®
Title:
Snap King
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17066M
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17067M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
Netflix France
Title:
The Unbreakable Preview
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM17068M